Because you can never forget your first time, weekly interview magazine My First Shoot tasks directors with interviewing other directors to discuss just that. In this week’s issue, the online publication sat down with our very own, Johan Tappert. The Swedish born director has crafted memorable (and awarded!) campaigns for Volvo, Electrolux, Kelloggs, Heinz, Nokia, Renault, BMW, and Ikea, just to name a few, co-founded Folke Film in 2008, and currently splits his time between directing branded content and his own films.
They discussed his first shoot, which was a commercial he emboldened himself to direct (with no prior experience), his influences, and his advice for up-and-coming directors. Here are some highlights.
On his first: I got my first opportunity to do my first commercial after three months working as a director’s assistant. Back then you used to get scripts on paper. I was working late one night. I was the only one left at the office, and I got this script, and I immediately thought this was a script I would love to do myself. It was for an amusement park. So, I wrote my treatment overnight, and I gave it to a producer the next morning. I told him I really want to do this commercial, and I want to direct it. He was like ‘You haven’t done anything, so it’s impossible. I can’t sell you.’ But I insisted, and we got a meeting with the agency. I had no experience really.
On what’s up next: I’m doing various commercials with Hey Baby. I also just finished a short film called The Escape that will be in competition in a couple of festivals. I’m also working on some commercials in Sweden.
On advice: Try to be special.
Read the full interview at My First Shoot.